I get asked frequently how I could be a residential wholesale account executive only 5 or 6 years ago, and now be known (among other things) as an expert in the world of ultra-high commercial transactions. I have two answers for that.
1) Marketing: Marketing can launch anyone from point A to point Z if it’s done properly. Marketing can put any career into hyper speed. If I wanted to become a world renowned expert in ice sculpting, I could do so with the right marketing in a fraction of the time that most individuals do. Think about it. The effects of marketing are exactly how individuals can have 15 minutes of fame and then turn it into a lifetime career change. If I am a true expert at anything it’s marketing. Everything you do, you’ve got to make it about the marketing. It doesn’t matter how well you perform brain surgery, or have the best singing voice known to man, or be the best dog trainer if you don’t know how to market yourself. You can have an average product, an average staff, an average personality, and so-so prices. But if you market yourself properly, you can still be successful- and even increase your prices! Go ahead, get your business license, your professional training, and whatever else you need to legally pursue your business dreams. But if you want to be profitable, you’ve got to learn to market.
1) Marketing: Marketing can launch anyone from point A to point Z if it’s done properly. Marketing can put any career into hyper speed. If I wanted to become a world renowned expert in ice sculpting, I could do so with the right marketing in a fraction of the time that most individuals do. Think about it. The effects of marketing are exactly how individuals can have 15 minutes of fame and then turn it into a lifetime career change. If I am a true expert at anything it’s marketing. Everything you do, you’ve got to make it about the marketing. It doesn’t matter how well you perform brain surgery, or have the best singing voice known to man, or be the best dog trainer if you don’t know how to market yourself. You can have an average product, an average staff, an average personality, and so-so prices. But if you market yourself properly, you can still be successful- and even increase your prices! Go ahead, get your business license, your professional training, and whatever else you need to legally pursue your business dreams. But if you want to be profitable, you’ve got to learn to market.
2) Self-Promotion: Self-promotion isn’t about vanity or selfishness. It’s about being comfortable in your own skin and being willing to own and claim that comfort. Think about it. There’s no one that didn’t raise you that feels compelled to compliment you and praise you, and cheer you on consistently. And at some point life takes those individuals on to their next phase. So then what do you do? Who’s waiting in the wings to dub you as a fine human being, or a successful expert, or the best of the best? Sorry. There’s no such thing as a Tooth Fairy and there’s no such thing as a “Great Maharaja” who’s waiting to crown you as an expert! Life was not intended that way. (See my future blog titled “What I learned from Justin Timberlake.” Coming soon!) You are NOT the sum of your fans or your enemies. You are the only one who can stop you from being all that you were designed to be. And I assure you that there is no one who is not designed for indescribable greatness. Walt Disney was once heard to say, “The more you like yourself, the less you are like anyone else, which makes you unique.” Did you know that Muhammad Ali became known as "The Greatest" because Ali himself said it? Yep -- he just kept saying it, and then eventually so did the media!
Copyright 2009 Kellene Bishop. All rights reserved. You are welcome to repost this information so long as it is credited to Kellene Bishop.
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