Perhaps you’ve at least heard the term “Market Share.” Perhaps you’re even guilty of using the term—Yes, I said GUILTY. This is an archaic term for any business today because it assumes that there is a finite amount of business for which you can possess. In actuality, markets are created everyday. Think about it. Do you really think that someone woke up one day and asked, “Hmmm. I wonder what the market share for Pet Rocks is?” Of course not. That market was simply created. As long as you have a creative bone in your body, you will never be beholden to needing to obtain a particular market share to be successful. Even without creating a new market to own and control, the fact is, by tweaking your existing market with an enhanced feature or service, you are essentially creating an incomparable product, and thus a new market. Think abundance, not scarcity. It’s what will not only pull you through challenging times, but take you eons ahead in the future as well.
Copyright 2009 Kellene Bishop. All rights reserved. You are welcome to repost this information so long as it is credited to Kellene Bishop.
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