Monday, January 12, 2009

Wake up Wal-Mart


The recent drop of Wal-Mart stock proves that you just can’t entice people enough to put up with your shenanigans, even if you’re big box Wal-Mart. If Wal-Mart couldn’t win out over the Christmas holiday with everyone’s pocketbooks strapped, then you have to see that there’s a problem far worse than pricing at this big boxed embarrassment.

The worst thing the big box chain, or any business for that matter, can do is to be oblivious for the reasons behind the drop. Wal-Mart blames their 8% drop in stock value on “inclement weather, poor international numbers, and higher expenses.” Have they not read the astronomical customer complaints that their stores are receiving in record numbers nowadays?

“100% Disabled War Veteran was required to unload his disability cart and reload his purchases into a regular cart in order to take the items out of the store.”

“Customer slipped on water. Customer was scolded by the store manager for not being more careful.”

“Customer returned item due to its malfunction. Item was a replacement for previous malfunctioning item. Wal-Mart employee questioned the customer out loud, in front of large group of customers, as to the proper use of the item. The item? Bed sheets which were missing the elastic around the edges so that they could be put on the bed.

“Customer was called a “liar” by a Wal-Mart employee upon returning 30 minutes later with a bottle of Biotin due to the seal under the lid being broken. Customer had to drive over 20 minutes just to exchange a $7 item and be called a liar in front of other customer service guests.”
“Customer Service” at Wal-Mart has now been deemed broadly on the internet as Customer Torture. In my opinion, sales at Wal-Mart should have dropped more dramatically, but you had so many Wal-Mart customers who didn’t want to fight with the CS reps with a return or exchange so they just ate the money lost and went to Target to buy it instead.

There is a very good reason why Wal-Mart is now a verb, intended to mean a step down from quality ie: “We didn’t have the money to replace it, so we just “wallied” it for now.”

The ineptness runs uphill as well. Tens of thousands of customer complaints can be found on numerous websites including government business sites, and regularly include the accomplice of an incompetent manager or assistant manager. It’s bad enough that these stores bring such strife to the communities, leave behind big empty boxes, and train the consumer to accept the minimum in quality and customer abuse. But there seems to be absolutely NO respite when these valid problems arise either. It just adds insult to injury. Guess it’s high time for the stock prices to wake them up as well. May they continue to fall in accordance to their level of service… after the everyday customers get their money out of the stock, of course.

May Target and other big box stores take their cues from the Wallie Catastrophe and ensure that they do not end up on the same path. If you do, I assure you that you will be dealing with many more smiling customers instead of snarling ones—which by the way makes your employment to your community much more attractive as well.
Copyright 2009 Kellene Bishop. All rights reserved. You are welcome to repost this information so long as it is credited to Kellene Bishop.

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A Worth-While Cause...

A Worth-While Cause...
Kellene with Marie Osmond, Co-Founder of The Children’s Miracle Network and Creator of the beautiful Marie Osmond Dolls. (Be sure to catch Donny and Marie’s Show in Vegas beginning Sept. 9, 2008!)